Retail is the engine that keeps our economy humming, and with that comes the need for near-perfect uptime, positive customer experiences, and technology positioned for consistent day-to-day usage. When retailers are competing for each shopper’s dollar, technology can be used as a differentiation tactic to help win—and retain—business. To stay ahead of competition, retailers have to constantly innovate and remain in touch with changing customer demands. Cloud computing helps retail businesses respond more quickly to market trends and stay on top of technology advances that benefit business. Cloud is a cost-effective platform fueling a seamless experience across the operation and empowering retailers to meet the needs of the customer.